Updated dec 10, 2025
Privacy policy
Rerise, LLC (“Rerise,” “we,” “our,” or “us”) respects your privacy.
This Privacy Policy explains how we collect, use, share, and protect personal data when you visit our websites, use our products and services, or interact with us.
This Privacy Policy is for information only and is not legal advice. Rerise will have this policy reviewed and updated by qualified privacy counsel as laws and practices change.
1. Who We Are
Rerise, LLC
27762 Antonio Parkway
Ste L-1 #234
Ladera Ranch, CA 92694-1141
United States
Primary website: www.rerisehealth.com
Privacy contact email: privacy@rerisehealth.com
Rerise offers nutritional/wellness products and related services, including the Core100 supplement, a 90-day protocol, biomarker testing programs with lab partners, subscriptions, affiliate/referral programs, and practitioner-related programs.
2. Scope of This Privacy Policy
This Privacy Policy applies to:
- Our main website at www.rerisehealth.com
- Our related landing pages and marketing pages
- Our help center and FAQ sites
- Quiz funnels and other branded experiences hosted on our domains
It covers personal data we collect when you:
- Browse our websites
- Make a purchase or manage a subscription - Take part in our biomarker testing program
- Join our email or SMS lists
- Participate in affiliate or referral programs
- Interact with us by email, SMS, phone, forms, or other channels
This policy does not apply to:
- Third-party websites or services we link to (for example, external lab websites, social media platforms, or other content providers)
- Any services that publish their own privacy policies
If you follow a link outside our sites, your data is governed by that third party’s policy.
3. Personal Data We Collect
The personal data we collect depends on how you interact with us. We may collect:
3.1 Identifiers and Contact Information
- Name
- Email address
- Phone number (including SMS-capable numbers)
- Shipping address
- Billing address
3.2 Account and Transaction Information
- Account login details (if you choose to create an account)
- Order and purchase history (products ordered, dates, amounts)
- Subscription details (plan type, status, renewal dates)
- Delivery and fulfillment information (tracking info, delivery status)
- Customer support history (messages and related notes)
3.3 Payment-Related Information
- Limited payment information related to your transactions (e.g., payment method type, last four digits of card where available, billing ZIP/postal code)
- We rely on third-party payment processors (for example, providers integrated through Shopify and Authorize.net) that handle full card details. We do not store complete payment card numbers ourselves.
3.4 Device, Usage, and Analytics Data
When you visit our websites or use our online experiences, we and our service providers may automatically collect:
- IP address - Device identifiers and browser type
- Operating system, language, and settings - Referring and exit pages
- Pages viewed, links clicked, scroll depth, time on page
- General location information derived from IP address
- Events related to ecommerce (e.g., product views, add-to-cart, checkout, purchase)
This data is often collected using cookies, pixels, tags, and similar technologies (see the “Cookies and Similar Technologies” section below).
3.5 Marketing and Communication Preferences
- Email and SMS opt-in status
- Records of your marketing preferences
- Engagement with our messages (opens, clicks, unsubscribes, etc.)
3.6 Biomarker / Lab Program Data
For customers who choose to participate in our biomarker testing programs, we and our lab partners may collect and process:
- Information needed to order and match lab tests (e.g., name, date of birth, contact details, and other identifiers required by the lab)
- Test order details and status
- Lab/biomarker test results and related data made available to us by our lab partners
- Program-related communications with you about your test
We treat biomarker-related data as sensitive and use it only to operate and support the biomarker program and related customer support.
4. How We Collect Personal Data
We collect personal data in these main ways:
1. Directly from you
- When you purchase products or subscriptions
- When you participate in biomarker testing programs
- When you sign up for email or SMS communications
- When you take part in affiliates or practitioner programs
- When you fill out forms, quizzes, or surveys
- When you contact us via email, SMS, phone, or other channels
2. Automatically from your device
- When you browse or use our websites and online experiences
- Through cookies, pixels, scripts, and similar technologies
3. From service providers and partners
- Ecommerce and payment providers
- Fulfillment and logistics providers
- Analytics and advertising partners
- Email/SMS providers
- Lab partners involved in our biomarker programs
- Affiliate/referral platforms and practitioner tools
5. How We Use Personal Data
We use the personal data we collect for the following purposes:
5.1 To Provide Products and Services
- Process and fulfill orders and subscriptions
- Manage your account and subscription preferences
- Coordinate shipping and delivery
- Provide customer support and respond to questions
- Operate and support our biomarker testing programs, including ordering tests, matching results, and communicating with you about your test
5.2 To Communicate with You
- Send transactional messages (e.g., order confirmations, shipping updates, subscription notices)
- Send service-related messages (e.g., policy updates, account notices)
- Send marketing email and SMS communications only where you have explicitly opted in
You can opt out of marketing email by using the “unsubscribe” link in those emails and can opt out of SMS marketing by following the instructions provided in those messages (for example, replying “STOP”).
5.3 For Analytics and Product Improvement
- Understand how visitors and customers use our websites and services
- Diagnose performance, errors, and security issues
- Analyze and improve our products, website, customer experience, and marketing
5.4 For Advertising and Promotions
- Measure the performance of our marketing and ad campaigns
- Serve and measure advertising via ad platforms and their pixels/tags
- Build and analyze audience segments using on-site behavior and ad platform tools (e.g., to show ads to visitors who viewed certain pages)
Because we use analytics and advertising tools that combine your data with information from other sites or services, we treat certain uses of this data as a “sale” or “sharing” of personal information for cross-context behavioral advertising under California law. See the “California Residents” section below for opt-out rights.
5.5 For Security, Fraud Prevention, and Legal Compliance
- Detect, prevent, and respond to fraud, abuse, security risks, and technical issues
- Protect our rights, property, and safety, and those of our users and the public
- Comply with legal obligations, tax and accounting requirements, and valid law enforcement or regulatory requests
6. Cookies and Similar Technologies
We and our service providers use cookies, pixels, tags, scripts, and other similar technologies (“cookies”) when you visit our websites or interact with our online content.
6.1 What cookies are and which tools we use
Cookies are small text files that are stored on your device when you visit a website. They are sent back to the website on each subsequent visit, or to another site that recognizes that cookie. Cookies help websites recognize your device, remember your actions and preferences, and improve your experience.
We also use similar technologies, such as:
Pixels and tags
that allow us and our partners to set and read cookies, measure usage, and understand how people interact with our site and ads
Local storage and similar
technologies that store data on your browser or device
Tracking URLs and identifiers
that help attribute visits and conversions to particular campaigns or partners
We use a consent and preference tool (currently CookieYes) to manage our cookie banner, cookie categories, and user preferences.
Key categories of cookies and similar technologies we use include:
Strictly necessary cookies
Cookies that are required for core site functions, such as navigation, basic features, security, fraud prevention, and remembering items in your cart.
Performance and analytics cookies
Cookies that help us understand how visitors use our sites, such as which pages are visited and how often, how visitors move around the site, and which features are used. We use tools such as Google Analytics 4 (GA4) and Elevar to measure traffic, ecommerce events, and conversions.
Functional / preference cookies
Cookies that remember your choices (such as language or region) and help provide a more consistent experience.
Advertising and retargeting cookies
Cookies and pixels used to deliver and measure advertising, build audiences, and understand which campaigns lead to visits and purchases.
We use advertising and retargeting technologies from partners such as Meta (Meta Pixel), TikTok, Google Ads and related tags, and Social Snowball (and similar affiliate/attribution tools).
Email, lifecycle, and marketing automation cookies
Tools such as Klaviyo may set cookies or similar identifiers to understand whether you opened an email or clicked a link, measure campaign performance, and help ensure we send more relevant content.
The specific cookies in use at any time can vary depending on your device, browser, and how you interact with our sites.
6.2 How we use cookies and legal bases / regional approach
We use cookies to:
- Make the site function and keep it secure
- Remember your actions and preferences (such as keeping items in your cart)
- Measure site performance and usage
- Understand how visitors engage with our content and products
- Support our marketing, advertising, affiliate, and analytics efforts
Our legal basis for using cookies depends on your location and on the type of cookie:
- In regions where laws like the GDPR/ePrivacy apply (for example, the EU/UK):
- Strictly necessary cookies are used because they are needed to provide the services you request or to operate the site.
- Non-essential cookies (including analytics, functional, advertising, lifecycle, and affiliate cookies) are used only with your prior consent.
- In the United States (including California) and other locations:
- We rely on a combination of consent, legitimate interests, and contractual necessity, depending on the context.
- We treat certain advertising, analytics, and affiliate/attribution cookies as involving a “sale” or “sharing” of personal information for cross-context behavioral advertising under California law. See the “California Residents (CCPA/CPRA)” section for more detail and opt-out rights.
6.3 How you can control cookies and tracking
You have several options for controlling cookies and similar technologies:
1. Cookie banner and “Cookie Settings” (CookieYes)
- On your first visit (and periodically thereafter), you may see a cookie banner managed by our consent tool (currently CookieYes).
- You can use the banner and the “Cookie Settings” link in the footer (when available) to:
- Accept all cookies
- Reject all non-essential cookies
- Customize your choices by category (for example, enable analytics but disable advertising cookies)
- Strictly necessary cookies cannot be disabled in our tools because they are required for the site to function.
- Your choices are stored in a consent cookie so they can be applied on future visits from the same browser and device.
- In regions where consent is required (for example, EU/UK), non-essential cookies will not be set until you allow them in the cookie banner or settings.
2. Live cookie list / declaration
- Our consent tool (CookieYes) may provide a live cookie declaration showing the cookies currently in use, their providers, purposes, and durations.
- You can usually access this through the cookie banner or via “Cookie Settings”.
3. “Do Not Sell or Share My Personal Information” (California)
- If you are a California resident, you can use our “Do Not Sell or Share My Personal Information” mechanism (for example, a link in the footer or within our consent tools, once implemented) to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising.
- This opt-out will affect how we use certain advertising, analytics, and affiliate/attribution cookies on your browser and device, consistent with California law.
- For more detail, see the “California Residents (CCPA/CPRA)” section.
4. Browser and device controls
- Most browsers and devices let you:
- View stored cookies
- Delete cookies
- Block cookies from being set
- Receive alerts before a cookie is stored
- Instructions are usually available in your browser’s Help or Settings menu.
- If you block or delete cookies, some features of the site may not work correctly, and your preferences (including cookie preferences) may not be saved. If you have questions about cookies and tracking on our sites, you can contact us at privacy@rerisehealth.com.
7. How We Share Personal Data
We do not sell your personal information in the traditional sense for money. We do share certain personal information with third parties for business purposes, and we treat some advertising and analytics uses as a “sale” or “sharing” under California law, as described in the California Residents section.
We share personal data with the following categories of recipients:
7.1 Service Providers and Processors
We share personal data with service providers that help us operate our business and services, including:
- Ecommerce and checkout providers (e.g., online store platform)
- Payment processors and fraud prevention tools
- Fulfillment and logistics providers (for warehousing, packing, and shipping)
- Email and SMS service providers
- Analytics providers (e.g., web and conversion analytics tools)
- Customer support and communication tools
- Affiliate and referral program platforms
- Practitioner and professional tools used to manage practitioner-related programs
These service providers may only use your personal data to perform services for us and must protect it under their contracts with us.
7.2 Lab and Biomarker Testing Partners
For customers who choose to use our biomarker tests, we share necessary information with our lab partners to:
- Order and match your test
- Process your sample and produce test results
- Provide results and program-related information back to you and to us We share only the information required to run the testing and related program workflows.
7.3 Advertising and Analytics Partners
We share certain information with advertising and analytics partners through pixels, tags, and similar tools so they can:
- Measure and report on the performance of our ads
- Help us reach audiences likely to be interested in our products
- Provide aggregated insights and reporting
These partners may combine the information they receive from us with information they hold about you from other sources. Under California law, some of this activity may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising. See the California Residents section for opt-out rights.
7.4 Business Transfers
We may share personal data in connection with a business transaction, such as:
- A merger, acquisition, reorganization, or sale of all or part of our business or assets
- Bankruptcy or similar events Where possible, we will require the new entity to follow this Privacy Policy or a policy with substantially similar protections.
7.5 Legal and Safety
We may share personal data when we believe it is reasonably necessary to:
- Comply with applicable law, legal process, or valid governmental request
- Enforce our terms and policies
- Protect the rights, property, or safety of Rerise, our customers, or others
8. International Data Transfers
We are based in the United States and currently ship and sell only within the United States. Our websites and tools are operated using infrastructure and service providers primarily located in the United States.
If you are located outside the United States and choose to use our websites or provide personal data to us, your data will be transferred to and processed in the United States, where privacy laws may be different from those in your country. By using our services, you acknowledge this transfer.
At this time, we do not actively target or market to individuals in the EEA/UK and do not intentionally store or process data of EEA/UK residents. However, if EEA/UK visitors access our sites, our consent tools are configured to request consent before non-essential cookies are used, in line with applicable cookie rules.
9. How Long We Keep Your Personal Data
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- To provide products and services and manage our relationship with you
- To meet legal, tax, and accounting obligations
- To resolve disputes and enforce our agreements
- To maintain appropriate business and financial records
We use a criteria-based approach to determine retention periods, taking into account:
- The nature of the data and why it was collected
- How long we have an ongoing relationship with you (for example, while you have an account or active subscription)
- Legal, tax, and regulatory requirements
- The potential risk of harm from unauthorized use or disclosure
- Whether we can achieve our purposes through other means
When data is no longer needed for these purposes, we will delete it or de-identify it. Where full deletion is not reasonably possible for technical or legal reasons, we will restrict further use of that data.
10. How We Protect Your Personal Data
We use a combination of technical, organizational, and administrative safeguards to help protect personal data, including:
- Encryption in transit (HTTPS/TLS) for our websites and key integrations
- Access controls and role-based access to systems containing personal data
- Vendor due diligence and contractual protections with service providers
- Regular software updates and security patches for our core systems
- Monitoring and logging of access to critical systems where appropriate
No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we work to protect your data in line with our business needs and legal obligations.
11. Your Rights and Choices
Your privacy rights and choices depend on where you live. Regardless of location, you generally have the ability to:
- Access and update certain information
- Opt out of marketing communications
- Control cookies and tracking technologies via your browser and our tools (including the cookie banner and any “Cookie Settings” link we provide)
11.1 Email and SMS Marketing
- You can opt out of marketing emails at any time by clicking the “unsubscribe” link in those emails.
- You can opt out of marketing SMS messages by following the instructions in the message (for example, replying “STOP”).
Transactional messages (such as order confirmations, shipping updates, and important service notices) are not considered marketing and you may continue to receive them even after opting out of marketing.
11.2 Do Not Sell or Share My Personal Information (California)
If you are a California resident, you have the right to direct us not to “sell” or “share” your personal information for cross-context behavioral advertising.
We will provide a mechanism such as:
- A “Do Not Sell or Share My Personal Information” link or setting (for example, in the site footer or within our consent tools), and/or
- Instructions in this policy or in our help center
Using that mechanism, you can opt out of certain advertising and analytics-related uses of your personal information, including certain cookie-based “sale” or “sharing” described in this policy.
11.3 Other Requests (Access, Deletion, etc.)
Subject to applicable law, you may have rights to:
- Request access to the personal data we hold about you
- Request that we delete personal data we hold about you
- Request that we correct inaccurate personal data
To exercise these rights, contact us at privacy@rerisehealth.com and describe your request and your relationship with us. We may need to verify your identity before responding.
Residents of California can find more detail in the California Residents section below.
12. Children’s Privacy
Our websites, products, and marketing are directed to adults. We do not knowingly collect personal data from children under 13 years of age.
If you believe that a child under 13 has provided personal data to us, contact us at privacy@rerisehealth.com so we can take appropriate steps to delete the information.
13. Third-Party Websites and Services
Our websites may link to third-party websites, apps, or services. We are not responsible for the privacy practices of those third parties.
If you follow a link to another site or service, that third party’s privacy policy will govern your use of it. We encourage you to review the privacy policies of each site you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.
If we make material changes, we will:
- Update the “Last updated” date at the top of this page, and
- Provide additional notice where required (for example, by posting a notice on our website or sending you a message)
Your continued use of our websites or services after an update means you accept the updated policy.
15. How to Contact Us
For questions or requests regarding this Privacy Policy or our privacy practices, contact us at:
Email: privacy@rerisehealth.com
You may also reach us by mail at the address in the “Who We Are” section.
16. Additional Information for Specific Jurisdictions
16.1 California Residents (CCPA/CPRA)
If you are a California resident, this section describes how we collect, use, and share “personal information” as defined under the California Consumer Privacy Act (CCPA/CPRA), and your rights.
Categories of Personal Information Collected
Over the last 12 months, we may have collected the following categories of personal information:
1. Identifiers
- Name, email address, postal address, phone number
- IP address and device identifiers
2. Customer Records Information
- Account and profile information
- Billing and shipping information
3. Commercial Information
- Products purchased or considered
- Purchase and subscription history
4. Internet or Other Electronic Network Activity
- Browsing history and interactions with our websites
- Usage data from cookies, pixels, and similar technologies
5. Geolocation Data (coarse)
- General location derived from IP address
6. Sensitive Personal Information (biomarker program participants)
- Data related to lab/biomarker testing and results, where applicable
We collect this information from the sources described earlier in this policy and for the purposes listed in “How We Use Personal Data.”
Disclosure of Personal Information for Business Purposes
We disclose personal information in all of the above categories to service providers for business purposes, including:
- Ecommerce, payment, fulfillment, email/SMS, analytics, customer support, and other operational services
- Lab partners for biomarker testing programs
These service providers are restricted from using personal information for purposes other than providing services to us.
Sale or Sharing of Personal Information
We do not sell your personal information for money. However, we may “sell” or “share” (as these terms are defined under California law) the following categories of personal information with advertising and analytics partners for cross-context behavioral advertising:
- Identifiers (such as IP address and device identifiers)
- Internet or other electronic network activity information (such as pages viewed and actions taken on our site, collected via cookies, pixels, and similar technologies)
This includes certain uses of cookies and similar technologies described in the “Cookies and Similar Technologies” section, such as advertising, analytics, and affiliate/attribution cookies from partners like Meta, TikTok, Google Ads, Social Snowball, and related tools.
You can opt out of these sales/shares as described in “Do Not Sell or Share My Personal Information (California)” above.
We do not knowingly sell or share personal information of consumers under 16 years of age.
Your California Privacy Rights
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, sell, or share about you
- Request access to specific pieces of personal information we hold about you
- Request deletion of personal information, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of sale or sharing of personal information for cross-context behavioral advertising
- Limit use and disclosure of sensitive personal information where applicable
- Not be discriminated against for exercising your privacy rights
How to Exercise Your Rights
You can exercise your rights by:
- Emailing us at privacy@rerisehealth.com with your request and your state of residence
- Using our future “Do Not Sell or Share My Personal Information” mechanism (for example, a link in the footer or an option in our consent tools), once implemented
We will take reasonable steps to verify your identity before fulfilling requests. You may also authorize an agent to make requests on your behalf, subject to verification requirements.
16.2 EEA/UK Residents
We do not actively market to or target individuals in the EEA/UK and do not intentionally store or process data of EEA/UK residents.
If you are located in the EEA/UK and choose to interact with us, you can contact us at privacy@rerisehealth.com with any questions or rights requests. We will handle such matters in consultation with appropriate legal counsel as needed.
